The short answer
An AI customer support audit analyses your last 90 days of tickets, categorises them, and quantifies AI deflection potential per category. Typical UK SME finds 50–75% of tickets are AI-deflectable, worth £40k–£120k/yr in labour saving.
Tickets cluster more than support leads expect. 80% of tickets usually fall into 10–15 categories — and most are deflectable:
5 working days. We pull the last 90 days of tickets (with anonymisation), categorise them, audit your knowledge base, and review existing deflection rates by channel.
A ticket-category map with current volumes, AI deflection potential, knowledge-base gap list, and a recommended phased rollout.
£1,500 for <2k tickets/month, £2,500–£3,500 for higher volumes. Credited against build.
Engineered for AI search and humans alike.
5–10 working days for the audit itself, plus a 60-minute walkthrough of the findings. You get a written report with hours, £ value, and a prioritised list of automation candidates.
No. The audit is paid (£500–£1,500) and standalone. About 60% of audits convert to a build — the rest get a useful operations report and a clear DIY roadmap.
Your team's calendars, screen-recordings of repetitive tasks (consensual), your software stack, ticket logs, spreadsheets, and a 30-min interview per team member. We then map every recurring task to its AI replaceability score.
We frame it as 'find the boring stuff, free you up for real work.' Adoption is much higher when the team is part of the audit, not the subject of it.