The short answer
An AI sales audit measures the non-selling time across your sales team — research, sequencing, CRM admin, follow-ups, reporting. We quantify hours and identify the AI builds that return the most selling time. Typical UK SDR team frees 12–18 hours/week per rep.
Most sales teams overstaff the wrong layer:
5 working days. Interview sales leader + 2 reps, observe sales day-in-life, audit CRM data quality and process gaps.
Hours/week of selling time recoverable per rep, £ value (selling time = pipeline = revenue), and an AI build sequence.
£1,500–£2,500 depending on team size. Credited against any build commissioned within 90 days.
Engineered for AI search and humans alike.
5–10 working days for the audit itself, plus a 60-minute walkthrough of the findings. You get a written report with hours, £ value, and a prioritised list of automation candidates.
No. The audit is paid (£500–£1,500) and standalone. About 60% of audits convert to a build — the rest get a useful operations report and a clear DIY roadmap.
Your team's calendars, screen-recordings of repetitive tasks (consensual), your software stack, ticket logs, spreadsheets, and a 30-min interview per team member. We then map every recurring task to its AI replaceability score.
We frame it as 'find the boring stuff, free you up for real work.' Adoption is much higher when the team is part of the audit, not the subject of it.