Replace Salesforce with Bespoke AI
Salesforce is powerful — but most SMEs use 10% of it and pay for 100%. We build a CRM that fits your sales process exactly, with AI doing the heavy lifting.
Salesforce vs Custom AI CRM
Salesforce
Custom AI CRM
Why SMEs Are Leaving Salesforce
Salesforce was designed for enterprise sales teams with dedicated admins and implementation partners. For a 5–50 person business, it's like hiring a lorry to deliver a letter.
The real cost isn't just the licence fee — it's the Salesforce consultant you need to configure it, the training time for new hires, and the add-ons you end up buying because core features aren't enough. We've seen UK businesses spending £30,000–£80,000 per year on their Salesforce stack.
A custom AI CRM gives you exactly the pipeline stages, fields, automations, and reports you need. AI handles lead scoring, follow-up reminders, and data entry automatically. Your team spends time selling, not fighting the CRM.
We migrate your contacts, deals, and historical data. We integrate with your email, calendar, and accounting tools. And we train your team in a single afternoon — because the system was built around how they already work.
Frequently Asked Questions
Is a custom CRM as powerful as Salesforce?
For the features you actually use — yes, and often more so. We build exactly what your sales process needs, with AI automation that Salesforce charges extra for. What you won't get is the 90% of Salesforce features you've never clicked on.
Can you replicate our Salesforce workflows?
Yes. We audit your existing Salesforce setup, identify which automations and workflows you depend on, and rebuild them — often improving them with AI in the process.
What about Salesforce AppExchange integrations?
We build direct API integrations with the tools you need (email, calendar, accounting, etc.) without the middleware layer. This is typically faster and more reliable than AppExchange plugins.