UK Benchmarks · 2026

    AI ROI Benchmarks UK 2026: What "Good" Looks Like

    Good UK AI deployments in 2026 hit payback in 3–5 months, 200–400% year-1 ROI, and 500%+ ongoing. Below those benchmarks, the build was over-scoped or the use case was wrong. Here's what good actually looks like, by deployment type.

    Median payback

    4 months

    Year-1 ROI

    200–400%

    Year-2+

    500%+

    Bad sign

    >9 months

    Benchmarks by deployment type

    What good looks like:

    • Inbox triage agent: 2-month payback, 500% year-1 ROI
    • Customer support tier-1: 4-month payback, 350% year-1 ROI
    • Document processing: 3-month payback, 600% year-1 ROI
    • Reporting automation: 5-month payback, 250% year-1 ROI
    • Full-team replacement: 6-month payback, 200% year-1 ROI

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    Frequently asked

    What if my numbers are worse?+

    The use case is probably wrong (low repetition, low volume) or the build was over-engineered. Cheaper to redesign than to scale a bad deployment.